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B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

2017-09-25 22:38:02| Marketing and Public Relations - M&O

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed… The post B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC appeared first on Newsroom.

Tags: pro marketing nyc b2b

 

Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

2017-07-11 19:25:47| Marketing and Public Relations - M&O

B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.

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Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B

2017-06-20 16:50:12| Marketing and Public Relations - M&O

London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…The post Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B appeared first on Newsroom.

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Preview of Lee Oddens Keynote at the 2017 Masters of B2B Marketing Conference

2017-06-01 20:32:28| Marketing and Public Relations - M&O

Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANAs business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…The post Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference appeared first on Newsroom.

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TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

2016-10-18 16:55:56| Marketing and Public Relations - M&O

The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the yearnone other than MarketingProfs 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…The post TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B appeared first on Newsroom.

Tags: forum marketing b2b gears

 

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