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FreeWheel and NBCUniversal automate linear ad decisioning

2020-12-02 16:30:00| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.

Tags: linear automate decisioning freewheel

 

FreeWheel unifies decisioning for direct sold and programmatic advertising

2020-04-14 19:30:38| Digital TV News

FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.

Tags: direct advertising sold unifies

 

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