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Tag: decisioning
FreeWheel and NBCUniversal automate linear ad decisioning
2020-12-02 16:30:00| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
Tags: linear
automate
decisioning
nbcuniversal
FreeWheel unifies decisioning for direct sold and programmatic advertising
2020-04-14 19:30:38| Digital TV News
FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
Tags: direct
advertising
sold
unifies
FreeWheel to provide decisioning platform for ads on Discovery's cable networks
2019-09-30 19:30:30| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISCK) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year agreement under which FreeWheel will provide its unified decisioning platform to enable advertising management for Discoverys roster of cable networks.
Tags: provide
networks
ads
cable
FreeWheel and A+E Networks pilot unified ad decisioning engine
2019-04-17 18:30:08| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced a partnership with A+E Networks to pilot a unified ad decisioning engine that will allow buyers and sellers to transact, across both direct sold and programmatic, marketplace-generated advertising demand.
Tags: engine
networks
pilot
unified
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