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Kinetiq and MarketCast team up on tune-in TV attribution

2020-12-15 16:00:07| Digital TV News

MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.

Tags: tv team attribution tunein

Verizon Media launches TV tune-in attribution with Inscape

2020-06-30 16:30:37| Digital TV News

Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.

Tags: media attribution launches verizon

Samba TV measures effectiveness of Twitter in driving TV tune-in

2019-03-28 11:30:30| Digital TV News

Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.

Tags: tv driving measures effectiveness

Samba TV tune-in measurement now available in the Google Marketing Platform

2019-03-06 15:40:01| Digital TV News

Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TVs methodology links cross-screen ad exposure to its multi-source TV dataset.

Tags: google marketing platform measurement