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Kinetiq and MarketCast team up on tune-in TV attribution

2020-12-15 16:00:07| Digital TV News

MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.

Tags: tv team attribution tunein

 

Verizon Media launches TV tune-in attribution with Inscape

2020-06-30 16:30:37| Digital TV News

Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.

Tags: media attribution launches verizon

 

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