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Brits spend a third of waking hours watching TV and video

2021-08-09 18:56:05| Digital TV News

August 5, 2021 UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to Ofcoms annual study of the nations media habits.

Tags: video tv hours spend

RTL Group revenues jump 36% in Q2 as TV advertising recovers

2021-08-06 09:00:00| Telecompaper Headlines

(Telecompaper) RTL Group reported a strong recovery in revenues in the second quarter as the TV advertising market recovered from the slump brought on a year ago by the coronavirus outbreak...

Tags: group tv jump advertising

52% of U.S. consumers stop paying attention when ads come on the TV

2021-08-04 08:38:43| Digital TV News

July 29, 2021 As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.

Tags: the on tv stop

USSI Global to bring DOOH analytics to NEXTGEN TV broadcasters

2021-08-03 17:26:19| Digital TV News

July 27, 2021 USSI Global has created an R&D program that will bring audience analytics to broadcast customers delivering NEXTGEN TV services. The essential technology component will be developed in partnership with AdMobilize.

Tags: tv global bring analytics