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Pernod Ricard's Absolut Juice Edition - Product Launch

2018-06-08 14:08:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a new Absolut extension that is flavoured with fruit juice.

Tags: product edition launch juice

 

Pernod Ricard partners with London Cocktail Week organiser for Absolut Midsommar

2018-05-23 11:53:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.

Tags: week partners london absolut

 
 

Pernod Ricard launches Absolut World in Travel Retail

2018-04-17 13:46:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has lined up the first Travel Retail-exclusive bottling of its Absolut vodka in three years.

Tags: world travel retail absolut

 

Vodka stays "tough" in US, but Absolut investment remains in-line - Pernod Ricard

2018-02-14 11:42:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group's geographical reach.

Tags: investment remains tough inline

 

Absolut gets dressing down in latest ad - video

2018-02-06 13:21:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched an online advert globally for Absolut, highlighting the vodka brand's provenance and environmental credentials.

Tags: video latest absolut dressing

 

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