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Pernod Ricard breaks gif landmark with Absolut vodka animations

2019-05-10 16:19:00| Daily beverage news and comment - from just-drinks.com

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

Tags: gif breaks absolut animations

 

Pernod Ricard adds Absolut Grapefruit to Travel Retail range

2019-04-17 17:15:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has added its new Absolut Grapefruit vodka to Global Travel Retail.

Tags: range travel retail adds

 
 

Pernod Ricard gives Absolut Elyx pack makeover - category data

2019-03-27 14:48:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is poised to launch a revamped bottle for the Elyx expression of its Absolut vodka brand.

Tags: data category pack absolut

 

Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video

2019-02-04 17:33:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

Tags: video campaign fuel ink

 

Pernod Ricard to open Porn Star Martini house in London for Absolut campaign

2018-09-18 16:46:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is to turn a London house into a tribute to the Porn Star Martini cocktail as part of an upcoming activation for the Absolut vodka brand.

Tags: house open star london

 

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