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Pernod Ricard rolls out Absolut Mix limited edition bottle

2016-05-17 14:14:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 

Tags: limited edition mix bottle

 

US wholesalers point to Absolut volumes drop - report

2016-05-04 16:30:00| Daily beverage news and comment - from just-drinks.com

US wholesalers have predicted volumes for Pernod Ricard's Absolut vodka will decline over the next six months, according to a new Morgan Stanley survey.

Tags: report point drop volumes

 
 

Absolut riding return of 'fun' in US - Absolut marketing VP

2016-03-31 14:16:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.

Tags: return fun marketing riding

 

Pernod Ricard's The Absolut Company targets home cocktails

2016-03-15 13:11:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's vodka arm, The Absolut Co, has partnered with a kitchen products and apps designer to help drinkers to create cocktails at home.

Tags: home company targets absolut

 

Is Pernod Ricard's Absolut dying in the US? - Comment

2016-03-11 17:33:00| Daily beverage news and comment - from just-drinks.com

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.

Tags: us comment dying absolut

 

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