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Tag: whiskey
Product Launch - Marlee Beverage Corp's Marlee's Green Tea Whiskey
2015-10-29 11:40:00| Daily beverage news and comment - from just-drinks.com
Marlee Beverage Corp has launched a flavoured whiskey that mixes green tea from China with rye whiskey.
Tags: product
green
tea
launch
Sazerac Co makes Irish whiskey play with Michael Collins purchase
2015-10-09 15:05:00| Daily beverage news and comment - from just-drinks.com
The Sazerac Co has added another Irish whiskey to its stable, through the purchase of the Michael Collins brand.
Tags: play
makes
purchase
michael
Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment
2015-10-02 14:02:00| Daily beverage news and comment - from just-drinks.com
At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the guests was about why the company - which outlined heritage as an important factor when it comes to targeting new consumers - hadn't chosen to buy a moth-balled distillery with a ready-made history.
Tags: comment
brand
jack
irish
What plans does Brown-Forman have for Irish whiskey? - Interview, Brown-Forman chief brands & strategy officer, Lawson Whiting
2015-09-30 11:42:00| Daily beverage news and comment - from just-drinks.com
The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.
Tags: plans
chief
strategy
brands
Millenial drinkers to fuel Irish whiskey growth - Brown-Forman
2015-09-29 14:29:00| Daily beverage news and comment - from just-drinks.com
Millennials in search of heritage and authenticity are helping to drive the Irish whiskey category, according to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting.
Tags: growth
fuel
irish
whiskey
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