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Tag: case
Age of cow to determine implications of latest BSE case
2015-02-13 22:04:59| Livestock - Topix.net
The impact on Canada's beef industry will depend on the age of the animal. If the animal is over 11 years old, there will be very little impact on the beef industry.
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age
latest
determine
Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits
2015-02-13 21:31:45| Marketing and Public Relations - M&O
Current Situation: Family owned and operated for over 86 years, Leaflet Missal is a Catholic book and gift store located in St. Paul, Minnesota. Along with its brick and mortar location, Leaflet Missal has a premier eCommerce destination website for Catholic gifts, including books, jewelry, gifts, statues and more. Leaflet Missals standing content marketing strategy blog posts via the Religious Article section of the website was generating limited amounts of sales, traffic and visibility compared to resources allocated and other tactics. Leaflet Missal reached out to TopRank to create a new content marketing strategy that would help increase sales via its website and increase KPIs, such as traffic to the site and social amplification. TopRank Solution: In order to increase visibility, traffic and sales, TopRank identified a refined content strategy based on the competitive landscape and current high impact tactics that focused on one larger content asset: Seasonal Gift Guides. TopRank created a Holiday Gift Guide, focusing on Advent and Christmas that consisted of three components: a home page, product category pages and resource content section. Each individual component was optimized for high-volume search terms to increase visibility and traffic. TopRank then promoted the Gift Guide through three digital marketing strategies: Email Campaigns Three campaigns were sent to promote the Gift Guide's landing page. Influencer Outreach This outreach consisted of engagement with key, socially active Catholic influencers and creation of influencer-heavy blog pieces for re-promotion. Social Amplification Highly visual messages were posted to promote the landing page, gift category pages and blog content. Marketing Results: By creating a refined content strategy that included email campaigns, influencer outreach and social amplification, TopRank helped increase sales, transactions and visits within a two month period during the holiday season. Specific performance metrics include: 11% increase in sales during the peak holiday shopping period 8% of total sales driven by gift guide 2.3% increase of transactions year over year 45% increase in website visits year over year Beyond helping to increase sales, transactions and visibility, TopRank continues to work with Leaflet Missal to provide content creation, social messaging amplification and content optimization services for better search visibility. Do you want to learn more about creating a refined content strategy? Contact TopRank Online Marketing today. The post Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits appeared first on Newsroom.
Making a Case for Energy Monitoring
2015-02-13 19:03:37| Electrical Construction & Maintenance
Traditionally, the steps used to reduce the energy footprint of buildings follows a sequence of steps: retro-commissioning, energy audit, energy retrofit, deep energy retrofits, measurement and verification, operations, and maintenance. From an economic standpoint, each step requires the building owner to allocate substantial up-front capital by preplanning the expense, using a sinking fund, or pulling capital from contingency reserves. read more
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making
energy
monitoring
UPDATE 1-Liberty's Unitymedia settles KabelBW antitrust case
2015-02-13 15:18:20| Telecom - Topix.net
European cable operator Liberty Global's German unit has reached an agreement with two companies who objected to its 3 billion euro purchase of cable provider KabelBW, the company said in a statement on Friday. A regional court in Duesseldorf ruled in 2013 that the cartel office must re-examine the case to either block it or force the firms to offer more concessions to protect competition in the cable television market.
Tags: case
update
antitrust
settles
California Electrical Contractor Convicted in Wage Theft Case
2015-02-11 19:55:00| Electrical Construction & Maintenance
The Alameda County, Calif., District Attorney's office has secured eight felony convictions against licensed electrical contractor Calvin Harris (Harris Electric). read more
Tags: case
california
electrical
contractor
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