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Thatchers, Kopparberg win UK cider battle as sales sizzle - Nielsen figures

2017-09-19 17:11:00| Daily beverage news and comment - from just-drinks.com

Thatchers and Kopparberg were the biggest beneficiaries as warm weather at the start of the summer pushed UK cider sales above GBP1bn (US$1.35m), according to Nielsen data.

Tags: sales win battle figures

 

fuboTV chooses Nielsen Marketing Cloud to enable addressable TV advertising

2017-08-31 15:30:15| Digital TV News

Nielsen (NYSE: NLSN) has announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud's Data Management Platform (Nielsen DMP) to power its addressable TV advertising capabilities.

Tags: advertising marketing enable cloud

 
 

ABC Network subscribes to Nielsen National Out-of-Home Measurement

2017-08-16 17:00:16| Digital TV News

ABC Network has subscribed to Nielsens (NYSE: NLSN) National Out-of-Home Reporting Service. This agreement provides ABC with out-of-home viewing data, including ratings for all contentprograms and commercialsaired on the network for live plus seven days of time-shifted viewing.

Tags: national network abc measurement

 

Nielsen to provide out-of-home measurement for CNN and Turner Sports

2017-07-26 19:30:48| Digital TV News

Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsens National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.

Tags: provide sports measurement turner

 

Nielsen includes Hulu and YouTube TV in TV ratings

2017-07-25 15:10:08| Digital TV News

Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsens Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen has announced.

Tags: tv includes ratings youtube

 

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