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Tag: nielsen
Nielsen to provide TV measurement for the Marquee Broadcasting Group
2021-02-09 15:30:44| Digital TV News
Nielsen (NYSE: NLSN) and Marquee Broadcasting Group have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all the broadcasters stations.
Tags: group
provide
measurement
broadcasting
Nielsen now tracking premium theatrical films on VOD platforms
2021-01-12 21:30:50| Digital TV News
Nielsen (NYSE: NLSN) has launched a Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available on demand through streaming/MVPD platforms.
Tags: premium
films
tracking
platforms
TEGNA renews with Nielsen for Local TV markets
2021-01-05 12:30:29| Digital TV News
Nielsen (NYSE: NLSN) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets.
Tags: local
markets
nielsen
renews
Nielsen to launch unified cross-media measurement in Q4 2022
2020-12-08 12:30:45| Digital TV News
Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
Tags: launch
measurement
unified
nielsen
Nielsen unveils new ID resolution system
2020-11-19 15:30:30| Digital TV News
Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
Tags: system
resolution
nielsen
unveils
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