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Tag: nielsen
Nexstar Media and Nielsen conclude measurement services agreement
2020-01-06 20:30:59| Digital TV News
Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
Tags: services
media
agreement
measurement
L\'Oréal, P&G, GSK Honored by Nielsen
2019-12-04 14:05:00| Happi Breaking News
Several Happi companies make innovation list.
Tags: honored
nielsen
gsk
loral
Last week in media: Disney, Discovery and ITV getting into the SVOD business, Nielsen to be split up
2019-11-11 07:01:00| Telecompaper Headlines
(Telecompaper) The Telecompaper Global Media index was up 1.3 percent, outperforming the S&P 500 (+0.9%). ComScore, up 31 percent, was the biggest winner, followed by Lions Gate (+14%) and Discovery (+13%). The weakest shares included Zee Entertainment (-7.1%), Snap (-6.5%) and News Corp (-6.3%). The main news, apart from earnings reports, came from Discovery, Walt Disney and ITV, all launching or planning to launch streaming video services.
Nielsen completes overhaul of Local TV measurement
2019-10-03 12:30:21| Digital TV News
Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
Tags: local
measurement
nielsen
completes
Nielsen and OpenSlate combine audience and brand safety measurement
2019-09-18 21:00:29| Digital TV News
Nielsen (NYSE: NLSN) has announced that it has partnered with OpenSlate, a provider of brand safety and content suitability measurement. The collaboration combines OpenSlate's expertise with Nielsen's suite of audience measurement offerings.
Tags: brand
safety
audience
measurement
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