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Tag: nielsen
Nielsen upgrades digital measurement methodology
2020-07-21 15:40:50| Digital TV News
Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
Tags: digital
measurement
methodology
upgrades
Disney joins Nielsen Addressable TV beta program
2020-06-05 15:30:18| Digital TV News
Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
Tags: program
beta
disney
joins
Univision joins Nielsen linear addressable TV beta program
2020-05-07 21:30:59| Digital TV News
Univision has joined Nielsens Addressable TV platform beta program. Univision will evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Tags: program
beta
linear
joins
Nielsen and Sinclair Broadcast announce multi-year renewal
2020-04-02 12:30:17| Digital TV News
Nielsen (NYSE: NLSN) and Sinclair Broadcast (Nasdaq: SGBI) have announced a multi-year renewal agreement under which Nielsen will provide a comprehensive suite of measurement services for Sinclair.
Tags: broadcast
announce
renewal
nielsen
Broadcast and cable networks test linear addressable TV ad platform with Nielsen
2020-01-07 15:20:45| Digital TV News
Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
Tags: with
test
networks
cable
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