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Tag: nielsen
VIZIO taps Nielsen to measure advanced TV campaigns
2020-11-17 15:40:31| Digital TV News
VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
Tags: advanced
measure
campaigns
nielsen
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
2020-11-10 15:30:40| Digital TV News
Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
Nielsen to measure CTV campaigns on YouTube & YouTube TV
2020-10-15 15:30:43| Digital TV News
Nielsen has announced that it will measure YouTubes streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.
Tags: tv
measure
youtube
campaigns
Beer shines as alcohol tops UK FMCG growth charts in September - Nielsen
2020-10-13 18:30:00| Daily beverage news and comment - from just-drinks.com
Beer led the way as alcohol was the fastest-growing FMCG category in the UK grocery channel last month, new figures from Nielsen have shown.
Tags: september
growth
charts
alcohol
Dorthe Scherling Nielsen Joins Hempel as Head of Sustainability, Gov\'t Affairs
2020-10-01 17:19:51| Coatings World Breaking News
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