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Tag: nielsen
BARC India partners with Nielsen for video measurement
2017-07-04 13:00:19| Digital TV News
After announcing that its video measurement products will be made available under the EKAM brand, BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with adaptations to meet the unique needs of the Indian market.
Tags: video
partners
india
measurement
Nielsen launches mobile measurement for YouTube ads
2017-06-22 19:30:01| Digital TV News
Nielsen has announced that it has introduced advertising measurement on YouTubes mobile app with Nielsen Digital Ad Ratings. The service adds to Nielsens current measurement coverage of YouTube ads on desktop and mobile web browsers.
Tags: mobile
ads
measurement
youtube
Zenith renews TV ratings agreement with Nielsen
2017-06-19 17:30:39| Digital TV News
Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsens Local Television Measurement. The renewal will provide Zenith with continued access to Nielsens local currency TV ratings data across all 210 designated market areas (DMAs).
Tags: agreement
ratings
nielsen
zenith
Innovid segments connected TV audiences with Nielsen Catalina Solutions
2017-06-16 15:30:59| Digital TV News
Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
Tags: solutions
connected
segments
audiences
Give US spirits more room at the bar - Nielsen
2016-10-07 15:39:00| Daily beverage news and comment - from just-drinks.com
US bars and restaurants are not giving enough space to spirits, data analyst Nielsen has said as new figures show the category still taking share from beer and wine.
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