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Nielsen Acquires Data Platform eXelate For Estimated $200 Million
2015-03-04 23:48:08| IT Services - Topix.net
Nielsen has acquired data-management technology platform and exchange eXelate, the companies announced Wednesday. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence.
Tags: data
million
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Earnings wrap: KKR, Nielsen, Lazard, Celgene -- who 's up, who's down
2014-10-24 02:57:34| IT Services - Topix.net
Henry Kravis, co-chairman, co-chief executive officer and co-founder of KKR & Co. Profits are down but still beat forecasts.
Tags: down
wrap
earnings
nielsen
Second delay in Nielsen ratings
2014-10-17 05:03:07| Real Estate - Topix.net
AMC's "The Walking Dead" returned with an audience of 17.29 million people on Sunday, the Nielsen Co. said.
Male Baby Boomers most likely to drive connected cars, according to Nielsen study
2014-10-11 21:29:42| Wireless - Topix.net
There's no denying that new cars are becoming increasingly packed with tech that connects drivers to the internet, even if it can be distracting . Whether it's as simple as streaming audio or turning the interior into a wifi hotspot, these connected car systems appear here to stay.
Starcom Mediavest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft
2014-09-24 18:07:00| Agriculture - Topix.net
Publicis-owned Starcom Mediavest Group and Nielsen Catalina Solutions - a 2009 joint venture between Nielsen Research and Catalina Marketing - unveiled a two-year partnership Wednesday wherein Nielsen Catalina's household-level purchase data will integrate directly with SMG's optimization system TARDIIS. Nielsen Catalina data sets, which combine viewer data from Nielsen with shopper data from Catalina, are designed to let advertisers use purchaser data instead of demographic data to inform their media buys, particularly in television.
Tags: group
partner
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