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4C expands partnership with Placed for TV and OTT audiences & measurement
2019-06-05 17:00:27| Digital TV News
4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
Tags: partnership
measurement
audiences
ott
Category:Consumer Goods and Services