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Roku announces Measurement Partner Program for OTT advertising

2018-10-09 15:50:06| Digital TV News

Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.

Tags: program advertising partner measurement


CleverTap releases OTT industry benchmark report

2018-10-04 13:00:26| Digital TV News

CleverTap has announced the release of its Industry Benchmark Report for Media and Entertainment (OTT) Apps. The report helps growth marketers benchmark against some of the most successful apps in the OTT industry.

Tags: report industry releases benchmark


Viaccess-Orca partners with RedSo for Android OTT STB apps

2018-10-04 09:30:39| Digital TV News

Viaccess-Orca (VO) has partnered with RedSo, an Asian mobile app development company. Integration between RedSo's Android-based UI and VO's TV Platform provides operators with a readymade solution for managing and delivering OTT services.

Tags: partners apps ott stb


Innovid receives MRC accreditation for OTT ad impression measurement

2018-09-25 15:30:04| Digital TV News

Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.

Tags: measurement impression receives ott


Bonnier Broadcasting chooses Paywizard to manage OTT customer engagement

2018-09-24 14:00:46| Digital TV News

Bonnier Broadcasting has chosen Paywizard for its subscription OTT TV services. Bonnier wanted to create a single customer view (SCV) database to be able to draw on insight from all of its services. Paywizards Decision Moments framework uses this data to prompt proactive moves by Bonnier at critical points in the customer journey.

Tags: customer manage engagement broadcasting


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