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Brightline adds Cuebiq's footfall attribution to OTT ad platform

2018-08-09 19:30:38| Digital TV News

Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.

Tags: platform adds attribution ott

 

Latin America OTT revenues to climb by $4 billion

2018-08-09 08:30:09| Digital TV News

According to Digital TV Research, revenues from OTT TV episodes and movies for 19 Latin American countries will grow by $4 billion to $6.43 billion in 2023; up from the $2.47 billion recorded in 2017.

Tags: america latin billion revenues

 
 

Sinclair launches data driven OTT ad platform

2018-08-07 21:30:51| Digital TV News

Sinclair Broadcast (Nasdaq: SBGI) has announced that it is launching a platform exclusively focused on OTT advertising. CompulseOTT will offer advertisers commercials in :15 and :30 second lengths on leading U.S. OTT distribution platforms.

Tags: data platform driven launches

 

CBS raises OTT subscriber targets, sees 16 mln subs by 2022

2018-08-06 08:39:00| Telecompaper Headlines

(Telecompaper) US broadcaster CBS has raised its subscriber target for its over-the-top streaming services. The company said the services CBS All Access and Showtime OTT are "greatly exceeding our expectations" and should reach 8 million subscribers in 2019, a year earlier than planned. By 2022, the company targets 16 million subscribers for the services in the US. 

Tags: targets sees subscriber raises

 

TV Time launches TV measurement solution for OTT platforms

2018-07-31 17:30:51| Digital TV News

TV Time has announced the launch of its TVLytics platform, a television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today's cross-platform television landscape.

Tags: time solution measurement platforms

 

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