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Pluto TV selects Tru Optik for audience-based ad measurement

2018-10-11 14:30:15| Digital TV News

Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Plutos OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optiks OTT Marketing Cloud.

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