Home › Roku introduces analytics and planning tools for OTT advertisers
 

Keywords :   


Roku introduces analytics and planning tools for OTT advertisers

2019-05-22 15:30:49| Digital TV News

Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brands linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.

Tags: tools planning roku advertisers

Category:Consumer Goods and Services

Latest from this category

All news
19.04Netflix posts first quarter 2024 results and outlook
19.04Graham Media Group selects Bitmovin Playback
19.04Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
19.04Yahoo brings identity solutions to CTV
19.04Hard Surface Disinfectant Composition Patented by Clorox
19.04Building society and Co-op Bank agree takeover terms
19.04Markets rocked as US says Israel has struck Iran
19.04Netflix profits soar after password crackdown
Consumer Goods and Services »
19.04Diamond Vogel Introduces New Door, Trim, and Cabinet Enamel
19.04Understanding soybean meal functional compounds and their impact on pig health physiology
19.04PPG Reports First Quarter 2024 Financial Results
19.04Netflix posts first quarter 2024 results and outlook
19.04Graham Media Group selects Bitmovin Playback
19.04Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
19.04Yahoo brings identity solutions to CTV
19.04Hard Surface Disinfectant Composition Patented by Clorox
More »