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Roku introduces analytics and planning tools for OTT advertisers

2019-05-22 15:30:49| Digital TV News

Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brands linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.

Tags: tools planning roku advertisers

Category:Consumer Goods and Services

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