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Service Marketing Targeted to Individual Customers
2013-07-01 22:33:53| AutomotiveDigest.com - Automotive Industry News
Customer lifecycle communications is now possible based on the individual customers needs, and its making service marketing plans more targeted to individuals. Frequency, format, tone and offers vary depending on what the available data dictates. Data sources used include: Vehicle information: purchase type, model, model year, engine, recall if applicable, and real time mileage. Owner history: past services performed, appointment scheduling, geographic driving conditions, roadside assistance usage, telematics usage, and survey results. Demographic and psychographic data: age, gender, interests, and buying patterns. Theres four things to look at for setting up an automated platform that makes it easy for dealers to set it and forget it dealing with customized campaigns for individual customers. Tim Bowles of Minacs Marketing Solutions looked at the available data and how it fits into predictive modeling for smart ROI. Click here to read more about how dealers can bring these effective marketing campaigns to service departments using strong-performance tactics.The Article Service Marketing Targeted to Individual Customers appeared first on Automotive Digest.
Tags: service
marketing
individual
customers
Category:Automotive