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Tag: roku
TheViewPoint releases ad SDK for Roku publishers
2020-07-01 13:30:27| Digital TV News
TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
Tags: releases
publishers
roku
sdk
Roku announces shopper data program
2020-06-08 15:30:20| Digital TV News
Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
Tags: data
program
roku
shopper
dataxu integration expands Roku ad platform
2020-05-05 12:30:06| Digital TV News
Roku (Nasdaq: ROKU) has unveiled OneView Ad Platform, a platform leveraging TV identity data to manage its OTT advertising in the U.S. The OneView Ad Platform integrates Roku advertising with identity and attribution tools from dataxu, which Roku acquired in November 2019.
Tags: platform
integration
roku
expands
Roku provides update ahead of Q1 results
2020-04-13 23:30:05| Digital TV News
Roku (NASDAQ: ROKU) has announced that due to the broader uncertainties arising from the COVID-19 pandemic, it is providing its shareholders with a brief update in advance of its May 7 earnings call.
Tags: results
update
ahead
roku
Crave now available on Roku devices in Canada
2020-04-08 19:30:15| Digital TV News
Bell Media has announced that Crave is available on all Roku streaming devices in Canada. Roku users now have access to programming from HBO, SHOWTIME, STARZ, Hollywood-hit movies, as well as French-language TV and films from SUPER ÉCRAN.
Tags: canada
devices
roku
crave