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Tag: video ads
Orange France delivers targeted ads with SoftAtHome video player
2020-12-01 14:30:37| Digital TV News
SoftAtHome has announced that its Multiscreen Video Player powers the new Addressable TV offering launched by Orange France. The first partnership with a national broadcaster, France Télévisions, is already up and running.
Tremor Video brings native ads to LG smart TVs
2019-09-10 16:30:52| Digital TV News
Tremor Video is bringing its leading video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience.
Roku video ads more effective than linear TV ads
2018-04-25 17:30:48| Digital TV News
Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
Amazon tests personalised video ads
2016-07-13 19:51:52| BBC News | Business | UK Edition
Amazon reveals it is developing personalised video ads that can be created on the fly to suit its shoppers' interest.
Twitter puts video ads at top of feeds
2016-02-10 13:40:04| BBC News | Business | UK Edition
Twitter announces it is starting to place video ads at the top of its users' timeline feeds.