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Tag: millenials
SPI Group eyes affluent Millenials with Stoli Gold redesign
2017-11-15 12:06:00| Daily beverage news and comment - from just-drinks.com
SPI Group has overhauled the packaging for Stoli Gold, as it targets younger high-spend consumers in top-end clubs and lounges.
Tags: group
gold
eyes
redesign
Survey finds 79% of car-owning millenials think owning a car still a necessity in 20 years
2017-08-24 12:55:52| Green Car Congress
Ford logs strongest-ever calendar year start for SUVs in US; sales bolstered by women and Millenials
2016-03-17 10:56:09| Green Car Congress
Verizon, Hearst to make programming targeted at millenials
2016-03-03 08:56:00| Telecompaper Headlines
(Telecompaper) Verizon and Hearst have formed a joint venture to develop new digital video channels and programming targeted at the mobile millennial audience. The Verizon Hearst Media Partners venture will pair Verizon's technology and Hearst's digital video content and production capabilities to develop two initial channels of video programming to be distributed across go90, AOL and other distribution platforms, as well as through third-party networks and licensors.
Tags: make
programming
targeted
verizon
Diageo targets Millenials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millenial consumers in all markets.
Tags: growth
targets
smirnoff
diageo