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Kantar expands TV audience measurement panel in Georgia

2021-01-13 19:00:44| Digital TV News

Kantar has announced improvements to its TV Audience Measurement service in Georgia. Since 2016, Kantar, with Tri Media Intelligence (TMI), has provided the TV audience measurement currency to the Georgian market.

Tags: panel georgia audience measurement

 

Peacock attracts most new VoD subscribers in Q3 - Kantar

2020-10-15 14:55:00| Telecompaper Headlines

(Telecompaper) NBC's new Peacock service attracted the most new video-on-demand subscribers in the third quarter, according to the latest study from Kantar. The VoD service, which launched nationwide during the summer, brought in over 17 percent of new subscribers, following by Amazon Prime Video, which fell back to second place with 16 percent, down from 23 percent in the previous quarter.

Tags: subscribers vod q3 attracts

 
 

Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

 

Comscore, Kantar extend measurement partnership with Auditel Italy

2020-05-28 12:00:25| Digital TV News

Comscore and Kantar have renewed their partnership with Auditel in Italy through December 31, 2023. The collaboration with Auditel, the authority for measurement of the Italian TV industry, has been running since August 2017.

Tags: italy partnership extend measurement

 

Kantar releases Entertainment On Demand survey results

2020-03-04 19:10:46| Digital TV News

Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.

Tags: results entertainment releases survey

 

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