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Infographic How to Build A B2B Influencer Marketing Strategy for 2020

2019-07-30 14:46:50| Marketing and Public Relations - M&O

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase influencer marketing their minds quickly jump to an image […] The post Infographic – How to Build A B2B Influencer Marketing Strategy for 2020 appeared first on Newsroom.

Tags: for marketing build strategy

 

Infographic The CMOs Guide to B2B Influencer Marketing

2019-07-17 13:23:39| Marketing and Public Relations - M&O

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […] The post Infographic – The CMO’s Guide to B2B Influencer Marketing appeared first on Newsroom.

Tags: guide marketing b2b cmos

 
 

Infographic The Essentials of Influencer Marketing You Need to Know Now

2019-07-09 13:28:24| Marketing and Public Relations - M&O

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […] The post Infographic – The Essentials of Influencer Marketing You Need to Know Now appeared first on Newsroom.

Tags: to you now marketing

 

Infographic How to Document A B2B Content Marketing Strategy

2019-07-01 13:41:42| Marketing and Public Relations - M&O

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […] The post Infographic – How to Document A B2B Content Marketing Strategy appeared first on Newsroom.

Tags: content document marketing strategy

 

Infographic Top B2B Influencer Marketing Trends for 2020 and Beyond

2019-06-25 13:12:17| Marketing and Public Relations - M&O

While there are some who think the expression influencer is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and theres good reason for increased confidence: The 2019 Content Preferences […] The post Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond appeared first on Newsroom.

Tags: top marketing beyond trends

 

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