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SpotX unveils programmatic solutions for linear Addressable TV

2020-09-22 15:30:36| Digital TV News

SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.

Tags: tv solutions linear unveils

 

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD

2020-06-09 15:30:25| Digital TV News

Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.

Tags: technology solutions bring ads

 
 

FreeWheel unifies decisioning for direct sold and programmatic advertising

2020-04-14 19:30:38| Digital TV News

FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.

Tags: direct advertising sold unifies

 

Amobee and Beachfront make STB VOD ad inventory programmatic

2020-04-13 15:00:38| Digital TV News

Amobee has announced a partnership with Beachfront to offer media buyers Beachfronts solution that unlocks MVPD and broadcast networks STB VOD inventory for programmatic activation through the Amobee platform.

Tags: make inventory vod stb

 

Viamedia, EMX & partners trial programmatic ad insertion on live cable TV

2019-12-18 17:00:18| Digital TV News

EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.

Tags: tv live partners trial

 

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