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Tag: programmatic
SpotX unveils programmatic solutions for linear Addressable TV
2020-09-22 15:30:36| Digital TV News
SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.
Tags: tv
solutions
linear
unveils
Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD
2020-06-09 15:30:25| Digital TV News
Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.
Tags: technology
solutions
bring
ads
FreeWheel unifies decisioning for direct sold and programmatic advertising
2020-04-14 19:30:38| Digital TV News
FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
Tags: direct
advertising
sold
unifies
Amobee and Beachfront make STB VOD ad inventory programmatic
2020-04-13 15:00:38| Digital TV News
Amobee has announced a partnership with Beachfront to offer media buyers Beachfronts solution that unlocks MVPD and broadcast networks STB VOD inventory for programmatic activation through the Amobee platform.
Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
2019-12-18 17:00:18| Digital TV News
EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
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