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Tag: programmatic
Tremor Video launches Programmatic TV Marketplace
2021-10-08 09:08:43| Digital TV News
October 7, 2021 Tremor Video has alaunched its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for campaign activation and customization on CTV and all-screen video.
Tags: video
marketplace
launches
launches video
TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
2021-10-07 08:41:57| Digital TV News
October 6, 2021 TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
Tags: advertising
scale
ctv
programmatic
Conviva and The Trade Desk provide content context for programmatic ad buyers
2021-08-06 08:33:01| Digital TV News
July 29, 2021 Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.
Tags: content
provide
trade
context
Innovid enables programmatic interactive CTV ad buying at scale
2021-04-19 18:30:42| Digital TV News
Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
Tags: scale
buying
interactive
enables
2021 shaping up to be year of programmatic TV advertising in Europe
2021-04-08 17:00:58| Digital TV News
According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
Tags: year
tv
advertising
europe