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Tag: spotx
SpotX finds 80% of CTV viewers watch ad-supported content
2020-07-15 14:30:08| Digital TV News
SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
Tags: content
watch
finds
viewers
SpotX expands Measurement and Attribution Suite
2020-05-21 15:30:38| Digital TV News
SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
Tags: suite
measurement
attribution
expands
SpotX teams up with Pluto TV for Latin America
2020-05-13 14:30:13| Digital TV News
SpotX has announced a partnership with Pluto TV. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America.
Tags: america
teams
latin
pluto
TiVo chooses SpotX for monetization of CTV ad inventory
2019-12-11 15:30:35| Digital TV News
TiVo (NASDAQ: TIVO) has announced a partnership with SpotX to power the monetization of TiVo+ and TiVo's connected TV (CTV) ad inventory. As TiVo's supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize the inventory.
Tags: inventory
chooses
tivo
ctv
StackAdapt and SpotX partner for Connected TV in Canada
2019-11-25 15:40:09| Digital TV News
StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
Tags: in
canada
partner
connected