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39% of U.S. OTT viewers access video services for specific content
2021-10-12 08:53:34| Digital TV News
October 12, 2021 Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
Tags: services
content
video
access
Nearly half of American TV viewers already cordless
2021-06-30 10:17:37| Digital TV News
June 29, 2021 Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD).
Tags: american
half
viewers
cordless
Magnite finds 91% of TV viewers in LatAm watch streaming TV weekly
2021-04-20 14:50:23| Digital TV News
Magnite (Nasdaq: MGNI) has released a study of consumers in Brazil, Argentina, and Mexico that identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences.
63% of TV viewers in the EU5 watch ad-supported streaming
2021-03-03 15:30:45| Digital TV News
Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
Tags: watch
streaming
viewers
adsupported
Amazon wins as British viewers are desperate for more sport
2021-01-21 11:00:22| Digital TV News
According to Kantar's Entertainment on Demand service, Q4 saw 1.3 million British households take out a new video streaming subscription, with Amazon Prime Video capturing almost half of these.
Tags: more
sport
amazon
british