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Crafty Nectar's Crafty Nectar 0.5 low-alcohol cider - Product Launch

2020-10-15 14:19:00| Daily beverage news and comment - from just-drinks.com

Craft cider producer Crafty Nectar has launched Crafty Nectar 0.5, a low-alcohol cider designed to surf the continued boom in low- and no-alcohol products in the UK.

Tags: product launch cider crafty

 

Diageo to focus on Gen Z, social media in no- and low-alcohol strategy

2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com

No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.

Tags: media social focus strategy

 
 

Why no- and low-alcohol is a good news story but not free from controversy- sustainability spotlight

2020-08-20 12:37:00| Daily beverage news and comment - from just-drinks.com

The growing sales of no- and low-alcohol offerings have given brewers and drinks companies the rare opportunity to convey a positive health and wellness message, Ben Cooper writes, However, controversy is never far away.

Tags: not free news good

 

The Alcohol Free Brewing Co's Unltd low-alcohol lager - Product Launch

2020-07-13 14:58:00| Daily beverage news and comment - from just-drinks.com

UK craft brewer The Alcohol Free Brewing Co has launched its debut beer with the launch of a 0.5% abv offering.

Tags: free product launch alcohol

 

Haus Bitter Clove low-alcohol aperitif - Product Launch

2019-10-07 16:56:00| Daily beverage news and comment - from just-drinks.com

US start-up Haus has lined up the release of its namesake Bitter Clove aperitif, a low-alcohol spirit available to pre-order online in the US.

Tags: product launch bitter lowalcohol

 

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