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Tag: multichannel
2020 U.S. multichannel video loss tops 7 million
2021-03-08 19:30:21| Digital TV News
Traditional U.S. multichannel plumbed new depths in 2020 with a decline of nearly 7.2 million subscriptions, according to Kagan. Virtual multichannel services blunted the erosion, but fell short of offsetting defections.
U.S. vMVPD subscribers rise in Q3 as traditional multichannel decline slows
2020-11-17 15:30:43| Digital TV News
According to research from Kagan, the number of households in the U.S. subscribing to a package of live, linear networks made gains in the third quarter behind surging popularity for virtual multichannel packages.
Tags: traditional
rise
decline
subscribers
Multichannel retailers will lead post-Covid recovery
2020-09-16 17:32:00| Daily apparel & textile news and comment - from just-style.com
Shopping habits in the US and Europe shifted dramatically because of disruption caused by the coronavirus pandemic, driving rapid adoption and growth in 'buy online, pick up in store' services. And new research reveals that going forward, this combination of online and physical sales channels will form a highly competitive single retail market.
Tags: lead
recovery
retailers
multichannel
U.S. sees largest first quarter multichannel subscriptions decline to-date
2020-05-15 19:30:34| Digital TV News
According to Kagan, initial speculation that TV-hungry, isolated viewers would at least temporarily stem cord cutting in the U.S. was dispelled with the industry's largest first quarter decline for traditional multichannel subscriptions.
Tags: largest
quarter
subscriptions
decline
Bouygues Telecom adopts new brand tagline backed by multi-channel ad campaign
2020-01-27 11:02:00| Telecompaper Headlines
(Telecompaper) French operator Bouygues Telecom has announced the launch of its first advertising campaign under the company's new brand tagline, 'On est fait pour etre ensemble' ('We are made to be together'). The brand awareness campaign features a TV commercial centred on the theme of friendship, with the support of online, press, cinema and billboard creatives.
Tags: brand
campaign
telecom
backed
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