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Tag: addressable
Network 10 to provide ID-linked addressable segments to advertisers
2019-05-28 03:00:28| Digital TV News
Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
Tags: to
provide
network
advertisers
Xandr addressable TV gains new reach and frequency capabilities
2019-05-14 14:40:53| Digital TV News
Xandr, AT&T's advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory.
Tags: reach
frequency
capabilities
gains
ITV to launch addressable advertising platform with Amobee
2019-04-04 12:00:28| Digital TV News
ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
Tags: advertising
platform
launch
itv
U.S. media companies and VIZIO form addressable advertising consortium
2019-03-12 13:40:13| Digital TV News
U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
Tags: form
media
advertising
companies
a4 announces multiscreen IP-authenticated addressable OTT solution
2019-03-01 15:30:35| Digital TV News
a4, a division of Altice USA (NYSE: ATUS), has announced the launch of its national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs (CTV).
Tags: solution
announces
ott
addressable
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