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Tag: addressable
Ampersand to sell Verizon Fios addressable TV inventory
2020-05-05 14:50:50| Digital TV News
Ampersand and Verizon Media have announced that Ampersand will serve as the exclusive seller of Verizon Fios' addressable TV inventory and has also selected Verizon Medias DSP as their primary buying platform for CTV and OTT inventory.
Tags: sell
inventory
verizon
fios
GroupM launches Finecast addressable TV in Canada
2020-03-05 19:30:23| Digital TV News
GroupM has announced the Canadian launch of Finecast. After launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as a global platform for targeting audiences via connected TV.
Tags: canada
launches
addressable
Broadcast and cable networks test linear addressable TV ad platform with Nielsen
2020-01-07 15:20:45| Digital TV News
Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
Tags: with
test
networks
cable
DISH Media taps FreeWheel for both traditional and addressable linear TV
2019-12-11 19:30:05| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
Tags: tv
media
traditional
linear
ITV announces new addressable advertising platform: Planet V
2019-11-12 13:00:56| Digital TV News
ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITVs premium VOD service, the ITV Hub.
Tags: v
advertising
platform
planet
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