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Irdeto and INVIDI offer integrated addressable TV solution

2021-06-23 13:00:48| Digital TV News

Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.

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'Go Addressable' TV advertising initiative launched in the U.S.

2021-06-22 15:00:07| Digital TV News

Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.

Tags: the us advertising initiative

 
 

More than 11 million addressable TVs for VIZIO in the U.S.

2021-06-09 16:30:10| Digital TV News

VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.

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WarnerMedia trials national addressable TV with Comscore

2021-06-09 15:30:17| Digital TV News

WarnerMedia is the first to formally participate in Comscores National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).

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fuboTV partners with LiveRamp on addressable ad targeting

2021-05-03 15:30:01| Digital TV News

fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.

Tags: partners targeting addressable fubotv

 

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