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Tag: addressable
Irdeto and INVIDI offer integrated addressable TV solution
2021-06-23 13:00:48| Digital TV News
Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
Tags: offer
solution
integrated
addressable
'Go Addressable' TV advertising initiative launched in the U.S.
2021-06-22 15:00:07| Digital TV News
Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
Tags: the
us
advertising
initiative
More than 11 million addressable TVs for VIZIO in the U.S.
2021-06-09 16:30:10| Digital TV News
VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
WarnerMedia trials national addressable TV with Comscore
2021-06-09 15:30:17| Digital TV News
WarnerMedia is the first to formally participate in Comscores National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
Tags: national
trials
addressable
comscore
fuboTV partners with LiveRamp on addressable ad targeting
2021-05-03 15:30:01| Digital TV News
fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
Tags: partners
targeting
addressable
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