je.st
news
Tag: addressable
Deutsche Telekom and RTL to expand addressable TV cooperation
2020-11-17 11:10:45| Digital TV News
Deutsche Telekom and RTL have announced that RTL's streaming service, TV Now Premium, will be integrated with Deutsche Telekoms Magenta TV, and the pair have also agreed to increase cooperation on advertising with a special focus on addressable TV.
Tags: tv
expand
deutsche
cooperation
FranceTV Publicité begins addressable TV campaigns on Orange STBs
2020-11-13 13:00:03| Digital TV News
FranceTV Publicité and Orange have begun to offer addressable TV in France. Targeted advertising will be deployed on channels from France Télévisions received by users with set-top boxes from Orange.
Tags: orange
begins
campaigns
addressable
Canoe enables multi-distributor addressable ad campaign for AMC Networks
2020-11-11 17:30:21| Digital TV News
The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
Tags: networks
campaign
enables
canoe
ITV launches Planet V addressable advertising platform
2020-10-05 12:00:46| Digital TV News
ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.
Tags: advertising
platform
planet
launches
SpotX unveils programmatic solutions for linear Addressable TV
2020-09-22 15:30:36| Digital TV News
SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.
Tags: tv
solutions
linear
unveils
Sites : [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] next »