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Tag: addressable
NBCUniversal expands addressable footprint via Charter partnership
2021-02-25 19:30:35| Digital TV News
NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
Tags: partnership
charter
expands
footprint
AMC Networks and OMG complete first U.S. addressable campaign
2021-02-24 16:10:49| Digital TV News
AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
Tags: complete
networks
campaign
omg
RTL AdConnect and smartclip team up on addressable advertising
2021-01-22 13:10:10| Digital TV News
RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
Tags: team
advertising
rtl
addressable
Cadent to automate addressable advertising for Liberty Global across Europe
2021-01-05 14:30:25| Digital TV News
Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
Tags: advertising
global
europe
liberty
Spearad raises $1M+ seed funding for Addressable TV advertising
2020-12-10 16:30:08| Digital TV News
Spearad has secured over $1M in seed financing. The investment will be used for additional development of 'Selective Programmatic' and for building out the team to serve the company's international client base.
Tags: tv
advertising
funding
seed
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