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Tag: addressable
DISH Media and Verizon Media automate addressable advertising
2020-08-31 19:30:53| Digital TV News
Verizon Media has announced an advanced TV partnership with DISH Media in which Verizon Medias demand-side platform (DSP) will provide automated access to DISHs household addressable ad inventory.
Tags: media
advertising
dish
verizon
Synamedia launches addressable advertising solution
2020-08-12 09:05:47| Digital TV News
Synamedia has introduced Iris, an addressable advertising solution. Iris will create addressable advertising opportunities for pay TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.
Tags: advertising
solution
launches
addressable
INVIDI extends addressable TV partnership with Tata Elxsi
2020-08-03 09:00:40| Digital TV News
INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
Tags: partnership
extends
tata
addressable
Disney joins Nielsen Addressable TV beta program
2020-06-05 15:30:18| Digital TV News
Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
Tags: program
beta
disney
joins
Univision joins Nielsen linear addressable TV beta program
2020-05-07 21:30:59| Digital TV News
Univision has joined Nielsens Addressable TV platform beta program. Univision will evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Tags: program
beta
linear
joins
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