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comScore pilots Campaign Ratings video advertising measurement solution

2018-07-31 15:50:45| Digital TV News

comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.

Tags: video advertising solution ratings

 

Companies Partner to Create Compostable Cup Solution

2018-07-19 16:28:19| Waste Age

McDonalds joins Starbucks and Closed Loop Partners to develop a recyclable and/or compostable cup solution through the NextGen Cup Consortium and Challenge.

Tags: create partner companies solution

 
 

IBM and SAP plan a blockchain-based joint venture accounting solution for oil and gas

2018-07-18 10:29:18| Oil IT Journal - www.oilit.com

New solution for billing reconciliation and settlement issues said to speed reconciliation. But may cannibalize SAP's own JVA package.

Tags: and plan solution gas

 

Tremor Video DSP and Dstillery deliver joint audience targeting solution

2018-07-17 15:40:18| Digital TV News

Tremor Video DSP has announced that it has partnered with Dstillery to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSPs video bid stream data and advanced creative with Dstillerys predictive marketing intelligence.

Tags: video solution audience joint

 

Penn State team devises solution for fast charging of Li-ion batteries at cold temperatures

2018-07-13 11:57:14| Green Car Congress

Tags: state team fast solution

 

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