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Parched US Shale Patch Crushes Oilfield Services Sector
2020-08-04 15:25:00| OGI
Schlumberger, Halliburton and Baker Hughes shift focus overseas and away from U.S. shale as domestic revenues dry up.
Tags: services
sector
patch
shale
Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks
2018-06-25 20:09:04| Marketing and Public Relations - M&O
As businesses strive to become more data-driven, theres little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; theyre tasked with being forward-thinking, trusted advisors to help steer the enterprise. And with the right data and analytical capabilities, Prophixa leading provider of corporate performance management (CPM) software solutionsbelieves finance departments can and will shape the future of business. However, in its recent FP&A Empowerment: The Evolution of Technology & Trends survey, Prophix found that just 12% of FP&A professionals say they have access to the right data at the right time to inform strategic decisions. So, with the goal of inspiring and guiding FP&A professionals, as well as building awareness around its recent survey and CPM solution, Prophix partnered with TopRank Marketing to develop a crush-worthy integrated influencer content campaign. What were the results? Keep reading to find out. Driving Awareness with Insights & Expert Advice Original research and influencer content are two incredibly powerful content marketing tools, helping build brand authority, credibility, and brand awareness. And together theyre a crush-worthy force. With the survey results in hand, the TopRank Marketing team went to work to design a Candy Crush-themed campaign, engaging industry experts and thought leaders to take a peek at the results and offer their perspective and advice. To create a consistent drumbeat, content assets within the campaign were (and are still) being rolled out in phases. A power page featuring an interactive quiz leveraging influencer insights served as the anchor asset to draw the audience in and make it fun to engage. In addition, other tactics included: Blog content including an influencer round-up post, as well as an interview series featuring 10 influencers Organic social media promotion Paid social media promotion Influencer social amplification Infographic Email What Were the Results? Blog Content The first content piece, the influencer round-up blog, was launched in December 2017. Within the first four months of being live, it holds the title of Prophixs top-shared blog post within the last year. Furthermore, we saw: 15-times the number of social shares (compare to benchmark) Top performing blog post in the past 12 months in terms of views, more than 10x the average post As for other blog content, our influencer interview pieces are still rolling out, with seven out of 10 being published to date and a total pageview count of more than 1,000 and counting. Power Page and Interactive Quiz Serving as the core content anchor, within the first 45 days, the power page garnered 1,654 unique views (with 2,604 total views of the interactive quiz), which is a view rate 6-times higher than the benchmark for a similar resource. In addition, the power page: Sits in the Top 5 for shared pages in the past 12 months, which is 3-times the average share rate Was the fourth most trafficked page (behind the Home, About Us, and Privacy pages), accounting for 4% of all site traffic Ready to Crush with an Integrated Influencer Campaign? Were ready to help you do just that. Learn more about our influencer marketing services or get in touch with us today. The post Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks appeared first on Newsroom.
Tags: content
social
share
integrated
Singapore crushes nearly 8,000kg of seized elephant ivory worth S$13m
2016-06-13 10:43:00| Climate Ark Climate Change & Global Warming Newsfeed
Channel News Asia: Singapore crushes nearly 8,000kg of seized elephant ivory worth S$13m The 7.9 tonnes of elephant tusks, worth about S$13 million, were obtained from various interceptions of illegal shipments in recent years. The Agri-Food & Veterinary Authority (AVA) on Monday (Jun 13) crushed 7.9 tonnes of elephant ivory - estimated to be worth about S$13 million - seized from illegal shipments dating back to January 2014. The process - a first for AVA - was performed by an industrial rock crusher before...
Tags: worth
singapore
ivory
elephant
Global Warming Crushes Records. Again
2016-02-18 19:00:00| Climate Ark Climate Change & Global Warming Newsfeed
Bloomberg: Here we go again. For the surface of planet Earth, 2015 was the hottest year on record by a stunning margin. But already, 2016 is on track to beat it. Last month was the hottest January in 137 years of record keeping, according to data released Wednesday by the National Oceanic and Atmospheric Administration. It's the ninth consecutive month to set a new record. To be sure, some of the recent extremes are the result of a monster El Nio weather pattern that still lingers in the Pacific Ocean....
Tags: global
records
warming
global warming
AMDs new Radeon Crimson software crushes Catalyst, boosts performance
2015-11-24 19:37:39| Extremetech
AMD has launched a complete overhaul of its driver stack today, with new performance boosting features, per-game overclocking, shader cache support, better FreeSync implementations, and improved Linux performance.
Tags: software
performance
catalyst
radeon