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Tag: integrates data
SpotX integrates audience data from TVSquared
2021-04-27 15:30:46| Digital TV News
TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
Tags: data
audience
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integrates data
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
2020-11-10 15:30:40| Digital TV News
Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
Bannister Lake integrates MPEG-DASH into data aggregation workflow
2020-01-16 17:30:01| Digital TV News
Bannister Lake has added MPEG-DASH support to its Chameleon data management product, including integrating DASH into its design tool that allows users to build graphic templates that incorporate multiple real-time and static data sources.
Tags: data
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