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New Zealand's growing gap between younger and older audiences

2016-07-28 12:00:26| Digital TV News

New research commissioned by NZ On Air shows New Zealanders media consumption habits are changing rapidly as the media environment and technology changes. And the most rapid change is with younger audiences.

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Indus Valley civilisation 2,500 years older than believed

2016-07-04 05:52:00| Climate Ark Climate Change & Global Warming Newsfeed

Pakistan Today: Indian researchers have used carbon dating techniques on animal remains and pottery fragments to conclude that the Indus Valley settlements could be 8,000 years old, which would make the Indus Valley settlements even older than the Mesopotamian and Egyptian civilisations. Our study pushes back the antiquity to as old as 8th millennium before present and will have major implications on the evolution of human settlements in Indian sub-continent, Anindya Sarkar, a professor at the department of...

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Council proclaims Older Americans Month

2016-05-05 22:33:58| PortlandOnline

Older adults are an important part of the Portland community and this month, we celebrate them!

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Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less

2016-05-04 20:29:47| AutomotiveDigest.com - Automotive Industry News

The Situation: One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market Significance: Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape Biggest challenge: What is old anymore? 60 is the new 40 & so on. Automobile & health care industries are on this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution What You Can do: Go to startling Economist article The Grey Market and alarm your marketing department. _______________________________________________________________________ The Article Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less appeared first on Automotive Digest.

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