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LiveRamp expands identity solution to include connected TV

2019-02-11 23:00:20| Digital TV News

LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.

Tags: tv include solution connected

 

Emerging technology could identity cattle through facial recognition

2019-01-27 20:44:00| Beef

Could we detect illness and prevent morbidity in cattle using artificial intelligence that recognizes individual cattle by their facial features and cowhide patterns?

Tags: technology identity recognition emerging

 
 

ShortsTV selects Synacor's Cloud Identity Platform

2019-01-15 15:00:01| Digital TV News

Synacor (Nasdaq: SYNC) and Shorts International have announced the integration of Synacors Cloud Identity Platform with the ShortsTV streaming App. Current subscribers to the ShortsTV channel in the US can contact their provider to access on-demand content.

Tags: platform identity cloud selects

 

AI in the arms race, the arrival of 5G, and the future of digital identity

2018-12-21 01:00:00| Total Telecom industry news

A lot can happen in a year, especially in a telecoms year. The industry has seen consolidation, disruption and innovation, all at a dizzying pace. 2018 saw the hype around technologies such as AI and blockchain reach fever pitch, and in 2019, we will see their promises fulfilled. Other constants plaguing the industry, such as telecoms fraud, will continue to pervade, while the advancement of 5G will present both opportunities and challenges. Here, Daniel Kurgan, CEO, BICS, outlines how breakthrough technologies such as AI and machine learning can be harnessed to protect revenues, why 5G will create new MVNOs, and why mobile numbers will prove to be a revenue-generator. AI will be wielded by operators in the fraud arms race There’s been a lot of hype around machine learning (ML), and artificial intelligence (AI) in recent years, across a wide range of industries. In telecoms, the expectations from vendors around solutions and approaches that incorporate these technologies have been massively inflated. That doesn’t mean that AI and ML won’t deliver, though, only that all parties should tread carefully when investing in solutions.  How will they deliver? We think that in 2019…read more on TotalTele.com »

Tags: the of future digital

 

Can a brand create a 'sonic identity' from light bulbs?

2018-12-04 01:02:31| BBC News | Business | UK Edition

Sound is enjoying a renaissance in marketing circles, but do firms understand how to use it?

Tags: from create light brand

 

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