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How to win the marketing war in spirits - Comment

2019-02-14 11:40:00| Daily beverage news and comment - from just-drinks.com

Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.

Tags: comment war marketing win

 

How did Marie Brizard Wine & Spirits perform in 2018? - results data

2019-02-12 15:46:00| Daily beverage news and comment - from just-drinks.com

Marie Brizard Wine & Spirits has brought the curtain down on a torrid 2018 with a 6% decrease in sales for both the fourth quarter and full-year.

Tags: results data perform wine

 
 

Infinium Spirits relaunches Zaya Gran Reserva Rum in the US - market data

2019-02-06 10:07:00| Daily beverage news and comment - from just-drinks.com

California-based Infinium Spirits has lined up new packaging and revised age information for its Zaya Gran Reserva rum in the US market.

Tags: data market gran rum

 

National Wine & Spirits, Inc. - Strategy, SWOT and Corporate Finance Report

2019-02-04 18:09:00| Beverage industry market research - from just-drinks.com

National Wine & Spirits, Inc

Tags: report national finance corporate

 

A tentative start for spirits at the Super Bowl - just-drinks thinks

2019-02-04 13:06:00| Daily beverage news and comment - from just-drinks.com

Last week, in the just-drinks pre-game round-up of the beverage industry's Super Bowl ads, we noted that this year's offerings threw up little in the way of surprise. Once again, there were the usual suspects supporting their biggest brands inside the most expensive real estate in marketing.

Tags: start super bowl thinks

 

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