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IAB Tech Lab announces ads.cert 2.0 authentication protocols

2021-10-01 08:58:31| Digital TV News

September 30, 2021 IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.

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Redge Media compliant with IAB TCF 2.0

2021-08-04 19:06:34| Digital TV News

July 29, 2021 Redge Media has been verified as compliant with IAB standards for EU GDPR regulations. The IAB Framework assures transparency and greater control over personal data within AVOD/FAST services.

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IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications

2020-12-15 17:30:10| Digital TV News

IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.

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Comscore aligns CTV audience segments with IAB Tech Lab guidelines

2019-09-11 16:30:43| Digital TV News

Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.

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IAB releases for comment specification to improve video advertising

2019-04-23 16:30:54| Digital TV News

The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.

Tags: video comment advertising improve

 

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