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Tag: iab
IAB Tech Lab announces ads.cert 2.0 authentication protocols
2021-10-01 08:58:31| Digital TV News
September 30, 2021 IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
Tags: tech
lab
authentication
protocols
Redge Media compliant with IAB TCF 2.0
2021-08-04 19:06:34| Digital TV News
July 29, 2021 Redge Media has been verified as compliant with IAB standards for EU GDPR regulations. The IAB Framework assures transparency and greater control over personal data within AVOD/FAST services.
Tags: media
compliant
iab
compliant media
IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
2020-12-15 17:30:10| Digital TV News
IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
Tags: tech
releases
specifications
lab
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
2019-09-11 16:30:43| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Tags: tech
guidelines
audience
lab
IAB releases for comment specification to improve video advertising
2019-04-23 16:30:54| Digital TV News
The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
Tags: video
comment
advertising
improve