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IAB Tech Lab announces ads.cert 2.0 authentication protocols

2021-10-01 08:58:31| Digital TV News

September 30, 2021 IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.

Tags: tech lab authentication protocols

 

Covectra enhances smart label and mobile authentication solution

2021-09-20 18:16:29| Label and Narrow Web Breaking News

StellaGuard provides the ability to easily and accurately identify, authenticate, and track genuine products and combat counterfeiting using mobile devices.

Tags: mobile solution label smart

 
 

Covectra enhances smart label and mobile authentication solution

2021-09-20 18:16:29| Label and Narrow Web Breaking News

StellaGuard provides the ability to easily and accurately identify, authenticate, and track genuine products and combat counterfeiting using mobile devices.

Tags: mobile solution label smart

 

eBay launches new trainer authentication scheme

2021-04-29 01:06:06| BBC News | Business | UK Edition

A new authentication scheme is launching in the UK to help spot counterfeit trainers.

Tags: ebay scheme trainer authentication

 

How Biometric Authentication Methods Will Revamp the Commerce Experience

2021-02-17 14:00:00| TechNewsWorld

As they become more prominent, consumers will enjoy shopping experiences that no longer rely on payments from a piece of plastic with a four-digit pin. Instead, consumers will use unique motion sensors in smartphone devices to passively authenticate people using their walking behavior and other contextual biometric signals. Some of these contactless procedures are already being deployed.

Tags: experience methods commerce authentication

 

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