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Sony Crackle selects Nielsen for addressable advertising
2018-06-14 16:00:55| Digital TV News
Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Tags: advertising
sony
nielsen
selects
Sony faces growing Fortnite backlash at E3
2018-06-14 04:31:09| BBC News | Business | UK Edition
Firm is under pressure to explain why Switch owners cannot use PS4-linked Fortnite accounts.
Sony Trains Spotlight on a Few Good Games
2018-06-13 18:29:13| TechNewsWorld
Sony gave PlayStation fans a hefty sampling of what's coming to its gaming consoles this year at E3. It gave them a long look at a relatively few offerings -- a marked contrast from Microsoft's deluge of titles. "Sony's E3 event was a break with tradition, an experiment to test the way it could present its first-party output to the media," said Piers Harding-Rolls, head of games at IHS Technology.
Tags: good
games
sony
spotlight
Sony Confirms PlayStation 5 At Least 3 Years Away
2018-05-24 17:15:02| Extremetech
The PlayStation 5 isn't arriving for three years according to Sony, despite earlier rumors of a 2018 release. The post Sony Confirms PlayStation 5 At Least 3 Years Away appeared first on ExtremeTech.
Tags: years
away
sony
playstation
Sony Plans to Move Away From Gadgets. Whats That Mean for the PS5?
2018-05-22 14:20:47| Extremetech
Sony's new CEO wants to overhaul the company's focus and it's not clear what that means for its gaming future. The post Sony Plans to Move Away From ‘Gadgets.’ What’s That Mean for the PS5? appeared first on ExtremeTech.
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