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Tag: analytics
Univision partners with Amobee for linear TV analytics
2019-04-03 12:50:02| Digital TV News
Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
Tags: partners
linear
analytics
univision
MediaMelon selected by Eros Now for OTT streaming analytics
2019-04-03 12:30:57| Digital TV News
MediaMelon has announced that Eros Now (NYSE: EROS) has deployed its SmartSight analytics platform. SmartSight is a real-time streaming video analytics solution that provides monitoring and deep analysis of streaming performance and content consumption.
Tags: selected
analytics
streaming
ott
Adobe adds Roku targeting and analytics
2019-03-26 15:30:09| Digital TV News
Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
Tags: adobe
roku
adds
analytics
Microbiome analytics brings transparency to supply chains
2019-02-20 13:02:00| Daily apparel & textile news and comment - from just-style.com
An innovation that uses microbe analytics to provide detailed information into global supply chains, in the hope of countering issues such as labour violations, has received a US$14m cash boost which will be used to fuel its expansion.
Tags: supply
brings
analytics
chains
Sensory Analytics Appoints Manutrol Inc. as Exclusive Canadian Sales Partner
2019-01-29 11:00:00| Coatings World Breaking News
Tags: sales
partner
exclusive
canadian
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