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Tag: alphonso
Alphonso launches local TV ad analytics and attribution
2018-12-17 16:30:13| Digital TV News
Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution.
Tags: local
analytics
attribution
launches
Tremor Video DSP expands TV Retargeting in partnership with Alphonso
2018-11-15 15:30:44| Digital TV News
Tremor Video DSP has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso. The partnership includes the first TV retargeting solution using deterministic TV viewership data to launch in Canada.
Tags: with
video
partnership
dsp
Sky, Adobe, TVbeat and Alphonso form TV data consortium
2018-02-07 17:00:35| Digital TV News
Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.
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