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Tag: video advertising
SpotX releases '2019 Video Advertising Trends' report
2019-01-15 14:30:38| Digital TV News
SpotX has announced the release of its '2019 Video Advertising Trends' report. Based on a combination of third-party data as well as insight from industry players, the report identifies four important trends that the industry can expect to see this year.
Tags: video
report
advertising
releases
comScore cross-platform video advertising measurement beta goes live
2018-09-27 13:30:33| Digital TV News
comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
Tags: video
live
advertising
beta
comScore pilots Campaign Ratings video advertising measurement solution
2018-07-31 15:50:45| Digital TV News
comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
Tags: video
advertising
solution
ratings
VideoAmp releases TV & Video Advertising Survey findings
2018-01-04 15:30:33| Digital TV News
VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
Tags: video
advertising
releases
survey
Twitter to share video advertising cash with creators
2016-08-30 20:14:54| BBC News | Business | UK Edition
Twitter will start sharing advertising revenue generated by videos made by individual users with their creators.
Tags: video
share
advertising
cash